Browsing All posts tagged under »TES«

Controversy over proposed PR bill (from the TES)

November 7, 2011


(Original article from the TES) The use of taxpayers’ money by academy chains has been called into question after it emerged that the UK’s largest sponsor is to spend £1 million on public relations. United Church Schools Trust (UCST) and its subsidiary United Learning Trust (ULT), which sponsors 20 academies across the country, is advertising […]

How much should you spend promoting your school?

November 7, 2011


Following on from the article in the TES in October 2011 and my follow up letter, what is it reasonable to spend money on to promote your school? It’s easy to criticise headline figures without knowing all the details. If this were just the budget for all marketing activity for 20 academies that’s £10,000 per academy a […]